Archetype Discovery

What're We Measuring?

This assessment identifies your primary WHY and WHAT archetypes:

• Your WHY archetype reveals how you prefer to engage with thoughts and information internally.
• Your WHAT archetype reveals how you prefer to engage externally once you've processed information.

How It Works

You'll see a series of paired statements. For each pair, select the statement that resonates most with what you naturally enjoy. There are no right or wrong answers - simply choose what feels most authentic to you.

The assessment has two parts:

• Part 1: Understanding (WHY) - 21 paired comparisons
• Part 2: Action (WHAT) - 21 paired comparisons

Before We Begin...

We know assessment fatigue is real, and we appreciate you taking the time for this. If there were a simpler way to capture the nuances of how you naturally think and act, we'd absolutely use it!

You might notice the questions start to feel repetitive—that's completely intentional. Rather than tying these comparisons to specific work scenarios or life contexts, we kept them universal so they can apply to any situation where you shine. This approach helps us see your authentic patterns without accidentally boxing you into narrow categories.

Here's the key: we're not asking whether you can do these things (you probably can do most of them!). We're looking for what you most enjoy doing—what feels natural, energizing, and rewarding to you. When faced with each pair, trust your gut about which option feels more like "you" rather than what you think might be the "right" answer.

The little ℹ️ icons next to each option are there to help! Hover over them to see real-world examples of how that archetype might show up in daily life. These can give you a better sense of the underlying essence we're trying to capture.

Your genuine responses help us map not just what you do, but how your unique mind naturally moves from understanding to action. The more authentic you are with your choices, the more meaningful your results will be.